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Research Methods Information: Qualitative Research

A comprehensive resource for faculty and students who are teaching and conducting research.

Qualitative Research

What is Qualitative Research?

Qualitative Research

"Qualitative research is a generic term for investigative methodologies described as ethnographic, naturalistic, anthropological, field or participant observer. It emphasizes the importance of looking at variables in the natural setting in which they are found.

Interaction between variables is important. Detailed data is gathered through open ended questions that provide direct quotations. The interviewer is an integral part of the investigation. . . . This differs from quantitative research which attempts to gather data by objective methods to provide information about relations, comparisons, and predictions and attempts to remove the investigator from the investigation. . . ."

Types of Qualitative Research
  • Case Study - A term which usually refers to the intensive study of a small number of cases, or a single case.
  • Ethnography - Ethnography involves the production of highly detailed accounts of how people in a social setting lead their lives, based on systematic and long-term observation of, and discussion with, those within the setting.
  • Grounded Theory - Builds systematic theoretical statements inductively from the coding and analysis of observational data, and the subsequent development and refinement of conceptual categories which are tested and re-tested in further data collection.
  • Narrative - Research focused on the elicitation and interpretation of people's narrative accounts of their experience.
  • Phenomenology - The term phenomenology refers to the descriptive study of how things appear to consciousness, often with the purpose of identifying the essential structures that characterise experience of the world.

Selected Books on Qualitative Research: General Reference


Selected Books in the APUS Library

 

Selected Journals on Qualitative Research


Selected Journals in the APUS Library

 

Selected Books on Case Studies


What is a Case Study?

A case study typicallyrefers to the intensive study of a small number of cases, or a single case.
See also: How do I find case studies about my research topic?
 



Selected Books in the APUS Library

 

Selected Books on Ethnography


What is Ethnography?

Ethnography involves the production of highly detailed accounts of how people in a social setting lead their lives, based on systematic and long-term observation of, and discussion with, those within the setting.


Selected Books in the APUS Library

 

Selected Books on Grounded Theory


What is Grounded Theory research?

Builds systematic theoretical statements inductively from the coding and analysis of observational data, and the subsequent development and refinement of conceptual categories which are tested and re-tested in further data collection.


Selected Books in the APUS Library

 

Selected Books on Narrative Research


What is Narrative Research?


Narrative research is research that is focused on the elicitation and interpretation of people's narrative accounts of their experience.


Selected Books in the APUS Library

 

Selected Books on Phenomenology


What is Phenomenology?


Phenomenology refers to the descriptive study of how things appear to consciousness, often with the purpose of identifying the essential structures that characterize experience of the world.


Selected Books in the APUS Library

 

Selected Books on Qualitative Research Data Analysis


Selected Books in the APUS Library

Qualitative Research Blogs

VIDEOS on Qualitative Research

A humorous presentation of qualitative vs quantitative research. The production  was created as a midterm submission by students of  East Tennessee State University's EDFN 5950 - Methods of Research course.

Published on Mar 6, 2012 | Runtime 4:36 min.