"Qualitative research is a generic term for investigative methodologies described as ethnographic, naturalistic, anthropological, field or participant observer. It emphasizes the importance of looking at variables in the natural setting in which they are found.
Interaction between variables is important. Detailed data is gathered through open ended questions that provide direct quotations. The interviewer is an integral part of the investigation. . . . This differs from quantitative research which attempts to gather data by objective methods to provide information about relations, comparisons, and predictions and attempts to remove the investigator from the investigation. . . ."
A case study typicallyrefers to the intensive study of a small number of cases, or a single case.
Ethnography involves the production of highly detailed accounts of how people in a social setting lead their lives, based on systematic and long-term observation of, and discussion with, those within the setting.
Builds systematic theoretical statements inductively from the coding and analysis of observational data, and the subsequent development and refinement of conceptual categories which are tested and re-tested in further data collection.
Narrative research is research that is focused on the elicitation and interpretation of people's narrative accounts of their experience.
Phenomenology refers to the descriptive study of how things appear to consciousness, often with the purpose of identifying the essential structures that characterize experience of the world.
A humorous presentation of qualitative vs quantitative research. The production was created as a midterm submission by students of East Tennessee State University's EDFN 5950 - Methods of Research course.
Published on Mar 6, 2012 | Runtime 4:36 min.