Using the library website search box where you can search the majority of the library's ebooks and full-text articles from one search point.
Step 1: Enter keywords into the search box: (data OR business) analytics.
Step 2: Consider selecting Peer-reviewed journals (Availability)
Step 3: Consider selecting Resource Type (Content) = Articles
Step 4: Consider adding date restrictions using Publication Date
Step 5: Consider adding Subject (note use More to open the list of options!)