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Business Research: Finding Industry Information

This guide provides an overview of how to conduct detailed Industry research

Finding NAICS or SIC Codes

NAICS and SIC codes help classify and measure industry activity. Knowing the code for your industry will help you find reports, articles, and other information on that industry.  Created by the U.S. government these systems are used to group/classify similar companies into industries for the purposes of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

The NAICS (North American Industry Classification System) is gradually replacing the Standard Industrial Classification (SIC) system.

Even though the codes are standardized, different resources will assign codes differently. Additionally, many companies can have multiple codes because of their various business segments. Be flexible and cautious when using codes to search, and always check multiple sources.

Background

Standard Industrial Classification (SIC) codes and North American Industry Classification System (NAICS) codes are numerical classification systems created by the United States government. These systems are used to group/classify similar companies into industries for the purposes of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

What is the difference between SIC and NAICS?

The SIC system was originally developed in the 1930s and was last updated in 1987. The NAICS system was first released in 2002 and last updated in 2017. While NAICS has "officially" replaced SIC, many business directories and databases still use one or both of the systems. Therefore, it is important to know about both SIC and NAICS.

  • SIC codes consist of four digit numbers that apply to a company based on the type of products or services it produces.​ An example of a SIC Code is: 
    5812 = Eating Places
  • The North American Industry Classification System (NAICS) employs six digits to allow for greater specificity for classifying an industry. ​An example of a NAICS Code is: 
    722110 = Full Service Restaurants

The meaning of the digits in a NAICS code is:

Digits 1-2: Economic sector
Digit 3: Economic subsector
Digit 4: Industry group
Digit 5: NAICS industry
Digit 6: National industry

From:  https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html

 

How NAICS and SIC codes used?

You can use these codes to find information about industries in business databases and directories. Use the codes to: 

  • Identify the lines of business of a company
  • Identify competitors in the industry
  • Locate industry ratios to compare with the company's ratios
  • Generate listings of companies within an industry

From:  https://libguides.umgc.edu/c.php?g=970568&p=7014343

Access Business Source Complete (use your credentials to login)
  • In the search box enter company name and on the Select a Field (optional) to the right select the CO (Company Entity)
  • On the right side of search results, Refine Results
    • select Source Type = Industry Profiles
    • select NAICS/Industry = Computer terminal and ...

Click to view a larger image

Dell_Search
 
 
Example: Dell Computer (CO Entity) - selecting entry for PCs Industry Profile: United States
Company/Entity: Dell Computer Corp. DUNS Number: 114315195 Ticker: DELL
NAICS/Industry Codes:

443142 Electronics Stores
443144 Computer and software stores
334110 Computer and peripheral equipment manufacturing
417310 Computer, computer peripheral and pre-packaged software merchant wholesalers
334111 Electronic Computer Manufacturing
423430 Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
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