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Business Research: Finding Company Information

This guide provides an overview of how to conduct detailed company research..

Overview | Finding Company Information

This guide will highlight resources available to APUS students, faculty, and staff.

Use the tabs to the left to navigate throughout the guide.


"A ticker symbol is an arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors use to place trade orders. Every listed security has a unique ticker symbol, facilitating the vast array of trade orders that flow through the financial markets every day."
Source: Investopedia

Finding company information will vary too depending on the type of company. Public, Private, International, Non-Profit, or Subsidiary.  More on overview of business types

Questions to Ask Before You Begin Searching:
  • What do you already know?
  • What do you need to know?
  • Do you need to identify and analyze companies?
  • Do you need to understand an industry?
  • Do you need background on a product or service? 
  • What specific language and/or phrases are unique to the industry?

Think about "who cares" enough to compile, analyze and publish data on a particular business topic. Library databases contain peer-reviewed content, analyst reports, and other vetted information.

More suggested resources :
  • Government agencies at the Federal, State, and Local levels
  • Trade associations
  • Consulting firms
  • Locally based media

From:  Corporate Research Project: Dirt Diggers Digest Guide to Strategic Corporate Research

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