Business Research: Finding Marketing Information

"During the period 1987-94 Arthur Andersen funded a $5 million joint project with 525 universities to raise awareness of ethical issues in business. This collection of 90 case studies is one product of that effort. "

"Since 2009, the MIT Sloan School of Management has provided open and free access to our case studies and management simulations. These have been developed for our classroom and made available to management educators and students worldwide. All of the materials featured in this library carry a creative commons license allowing them to be downloaded, copied, and distributed/used free of charge by anyone worldwide, no permission required. While this collection covers a wide array of industries, companies, and organizations, it focuses mainly on areas in which MIT Sloan’s innovative research and teaching are world renowned."

Real-life examples of the strategies and tactics used by leading international businesses or companies to succeed globally. Divided into major business or management areas these case studies enhance knowledge and provide key company information. Each case covers important issues in international business like globalization, entry strategies, product marketing, brand management, mergers and acquisitions (M&A) (strategic alliances), corporate social responsibility and human resource management (HRM). Each case study focuses on a particular company, country or management style to clearly illustrate management/business scenarios. You can instantly download Case Studies in PDF format.

"CLEO, the Curriculum Library for Employee Ownership, is the largest global online library on employee ownership resources. The database includes a variety of teaching materials – such as journal articles, syllabi, and videos – that can assist both faculty and practitioners explain, demonstrate, and share the core concepts of employee ownership to their stakeholders."