an acronym that describes the six influences to which a market is subject, namely, Political, Economic, Social, Technological, Legal, and Environmental
PESTLE MARKETING
an acronym that describes the six influences to which a market is subject, namely, Political, Economic, Social, Technological, Legal, and Environmental
PEST or PESTLE analysis is used to identify important external (macro-environment level) forces that could affect a company, creating opportunities or threats for the organization. This analysis is also performed to assess the potential of a new market. PEST is an acronym that stands for Political, Economic, Socio-cultural and Technological. PESTLE adds Legal and Environmental factors.
From: https://libguides.library.drexel.edu/c.php?g=176772&p=6514143