*English | Program Guide: Scientific Writing

Introduces powerful techniques that will help you develop and deliver impactful presentations on medical and scientific data and tell a clear, compelling story based on your research findings. It will show you how to develop clear messages and themes, while adhering to the advice attributed to Einstein: 'Make things as simple as possible...but no simpler.'

Organized topically with information on the structural elements and the style of scientific communications, each chapter draws on models of past successes and failures to show students and practitioners how best to negotiate the world of print, online publication, and oral presentation.

The book helps scientists write papers for scientific journals. Using the key parts of typical scientific papers (Title, Abstract, Introduction, Visuals, Structure, and Conclusions), it shows through numerous examples, how to achieve the essential qualities required in scientific writing, namely being clear, concise, convincing, fluid, interesting, and organized.

Addresses the presenting scientist from a novel angle: the presenter-host. When scientists give a talk, the audience (OC guestsOCO) expects the title of the talk to determine presentation content, they require understandable slides, and they demand visible and audible scientific authority. To each expectation corresponds a set of skills: personal (voice, host qualities, time control), technical (presentation tools and slide design), and scientific (Q&A, slide content).

Shows scientists how to apply their analysis and synthesis skills to overcoming the challenge of how to write, as well as what to write, to maximise their chances of publishing in international scientific journals. Uses analysis of the scientific article genre to provide clear processes for writing each section of a manuscript, starting with clear 'story' construction and packaging of results.

Completely updated and with entirely new chapters on private foundation funding and interdisciplinary research, the book explains each step of the proposal process in detail.